Sep 3, 2018
Today on Selling Local, we tackle stories and how to communicate yours. There is a lot of debate on whether or not your prospect wants to hear yours or if you should solely be focused on theirs, in your pitch. What's the best way to draw someone out and better know them? To show them you can be trusted. Telling someone how much you know about them is a given when they literally wrote their story on the company's website for every single person in the world to see. So, why not focus on building credibility in your first interactions? Your story is important. The difference you bring to the table for your prospects depends on it. So, change the game, and click play.