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Selling Local: Stories | Tips | Service

Mar 16, 2020

On today's episode of Selling Local, Dale Dupree breaks down relevance and how we continue to incorrectly use the phrase in our sales walk. He talks about the emotion of a buyer and how relevance can mean one thing to a salesperson and something completely different to your prospect. Humans are emotional creatures, and we don't take off our skin-suit when we get into the office and put on our robot body. Unless you are some kind of weirdo that signed up for the surgery...We have to remain emotional in our outreach and create an undeniable familiarity. So turn this episode all the way up and dive in deep alongside our Rebellion!